Project #MakeShoppingMeaningful

A movement to engage Singaporeans to support and take part in social causes.




An initiative by Euforia Singapore officially launched on 2nd December 2017.


Celebrities, Social Media Influencers & Retailers


Items Donated


Beneficiaries Benefited

Packing Event – 26th Oct 2017


Down Syndrome Association (Singapore)

In support of Project #MakeShoppingMeaningful, a group of celebrities, social media influencers, and retailers kindly donated a collection of new and pre-loved apparel for sale.


A Packing Event was held at Down Syndrome Association (Singapore) where we worked together with our event partners and beneficiaries to pack the donated pre-loved apparel.


All sales proceeds were donated to our Beneficiary Partners – Animal Lovers League & Down Syndrome Association (Singapore).

How The Public Got Involved

Purchased from the collection of pre-loved apparel donated by Celebrities, Social Media Influencers, and Retailers like the following:

Euforia SG_Project MSM_Paul Foster

Paul Foster

Actor / Model / Host

Euforia SG_Project MSM_Maddy Barber

Maddy Barber

Radio DJ / TV Host / Emcee

Euforia SG_Project MSM_Sonia Chew

Sonia Chew

Radio & TV Personality

Euforia SG_Project MSM_Simone Heng

Simone Heng

Radio Personality / Emcee

All sales proceeds were donated to our Beneficiary Partners – Animal Lovers League & Down Syndrome Association (Singapore).

Animal Lovers League

The sales proceeds from Project #MakeShoppingMeaningful helped us in the following ways:

  • Cover the monthly expenses of the shelter, which include the following:
    • Shelter rental;
    • Food for the animals; and
    • Medical help and supplies for the animals.
  • Assist the community of stray feeders that we work with.
    • They require help with the stray cats and dogs under their care.
    • So, we try to raise funds to help them with the food and medical expenses that they incur while helping the strays.
  • Funds to facilitate logistics and to move to new premises.
    • The funds will be used to build and construct kennels in our new premises, in order for us to provide a conducive living environment for the animals under our care.

Down Syndrome Association (Singapore)

The sales proceeds from Project #MakeShoppingMeaningful helped us in the running of the following programmes:

  • Adult Enhancement Programme (AEP)
    • The AEP is a one-stop transitional programme that provides a spectrum of services for our adults with Down syndrome.
  • Independent Facilitation Support Programme (IFSP)
    • The IFSP is a programme that supports the enrolment of children with Down syndrome in regular kindergartens & mainstream primary schools.
  • Family Support Services Programme (FSS)
    • The FSS Programme reaches out to parents of persons with Down syndrome by enabling them to work in an informed manner.
    • The endeavour is to ease the stress of the parents by providing a better understanding of the common issues faced, by bringing in experts to share their knowledge and skills with them.

Official Partners & Sponsors

Thank you to the following companies for their support for Project #MakeShoppingMeaningful and our beneficiaries.

Have some questions? Want to get in touch? We’ll love to hear from you.